, New Jersey

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Reporting to the Shopper COE Research Director, the Customer Research Manager is responsible for driving growth and business results. The candidate will be instrumental in activating the US Shopper Insight vision of “Drive Insights Influencing Impact @ Retailers.” The role will focus on change management, embedding shopping understanding into the organization, and providing actionable shopper insights that support our growth strategies. They will help execute the Customer’s Shopper Insights agenda in the Customer organization, building solid Customer’s shopper capabilities and understanding, making sure that Shopper Insights is a part of decision making process for strategic and operational recommendations.  

The ideal candidate will have experience presenting to stake holders at retail customers, working with best-in-class shopper research agency partners, & experience commissioning and executing custom shopper research with excellence.

Key Responsibilities:

Shopper Research Capability Building  

  • Partner with Shopper Research Director to build new Shopper Research capabilities within the Customer Teams.
  • Assist to identify capability gaps and develop shopper research change activation plans to address within the Customer Teams.
  • Help in driving thought leadership in shopper insight tools that help us understand Customer’s shopper choice and shopping motivations.  Lead development of new shopper insight tools and framework to evolve Mondelez’ competitive advantage in understanding and activating with our Customer’s Shoppers. 
  • Shape best practices in the most common shopper research methods, from questionnaire to output and activation of that output.  Advance organizational capabilities in this area by investigating new and emerging methods including mobile in-store surveys and video shopalongs.
  • Experience leading/facilitating collaborative activation workshops with cross functional partners within Customer Teams.
  • Co-lead Capability building sessions on key SI related topics within Customer Teams.

Identify Opportunities within Customer Teams  

  • Integrate shopper and channel/customer insights into internal strategic planning process for developing bigger and better go-to-market strategies and initiatives.
  • Co-lead synthesis of insights for key Retail Environments that present growth opportunities for Mondelez.  Leverage insights from both global and US market studies to provide a clear understanding of best practices, and actionable Perfect Store elements within Customer Teams. 
  • Identify emerging trends in Retail and top customers by combining insights from syndicated (e.g. IGD, Kantar Retail, Nielsen) and customer data sources, and present the insights to Customer Team stakeholders such as Category, Space Planning, & SMKTNG teams on a regular basis.

Retail Activation and Growth Strategy Development

  • Along with the Director, Shopper Research & Customer Insights Director, lead the development of Retailer Activation workshops by levering Insights to identify compelling strategies that can drive category growth within Customer’s strategic growth priorities.
  • Leverage existing research assets (primary, secondary, and/or desk research) to identify key retailer problems to solve followed by proactively engaging w/commercial organization to build a framework around how to address those problems via strategic and tactical ideas along the total path 2 purchase culminating toward a shopper insight based selling story presented to customers @ TTTs...

, New Jersey

Who We Are

Mondelēz International is the world's largest chocolatier, biscuit baker and candy maker, and the second-largest maker of gum.  Every day, our employees create delicious moments of joy by sharing the world's favorite brands-including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident

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