, New Jersey

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

As the Shopper Research Expert, they will embed a shopper research planning process and cycle to identify what are the gaps by interfacing with internal stakeholders by listening to their needs, translate those needs into tangible shopper research goals, prioritizing the goals based on variety of metrics, & informing stakeholders on those prioritized goals.

The ideal candidate must have demonstrated experience in previous roles presenting to senior stake holders at retail customers, specifically in the US and have experience commissioning and executing custom shopper research with excellence so that he/she can translate that experience into immediate tangible deliverables. This includes identifying a roster of best-in-class research agencies, developing detailed RFPs for these agencies, select best agencies to partner with, and guide the agencies to achieve excellence of execution (qualitative, quantitative research methods) with a keen focus on visually appealing storytelling outputs that inspire action when sharing outputs with various stakeholders within Mondelēz US business unit.

The Shopper Research Director will work closely with his/her team of senior shopper research managers to enable a smooth execution of the same. They will drive best practice approaches, lift and apply learnings across various Customer Teams, build capability and understanding across Customer Teams whilst collaborating with broader Sales Org Stakeholders such as Customer Development, Category Management, Customer Teams, Shopper Marketing, and Space Merchandising Teams. They will also ensure that Shopper outputs inform and shape retail environment understanding and incorporate it into category, retail, and customer strategies.

Shopper Insights & Category Advisor: Stay abreast of retail industry trends, competitive CPG trends, and broader consumer trends that can impact Mondelēz. Analyze competitive insights from cross-functional, multi-national sources across the company and translate it to meaningful implications and actions. This position will lead shopper-focused business analysis, insight discovery, and strategy development to support Mondelez International’ and customer’s business objectives for customer teams and the category advisor teams. This is achieved, primarily, through application of analytical and insight tools to business issues. This position is further differentiated from SI manager positions by providing thought leadership to the Sales Organization and customers on the identification of growth opportunities. The Director has in-depth knowledge of customers and the buying dynamics and motivations of their shopper. This position plays a leadership role in category management initiatives, conducting category management reviews, analyzing business issues, and providing business insights and recommendations to improve business results. The position has shared accountability for business results and building and developing a team of SI professionals along a functional/technical career track. The Director excels in the integration of customer, consumer, and shopper/consumer information to build knowledge and insights that can be used to improve business performance. The Director will also demonstrate an ability to manage and develop people through coordination of business information application and insight development planning and training, continually working to improve the value of shopper insights to the Company along with responsibility for personnel development and career planning.

  • Bachelors Degree required; Masters in Marketing Research a strong differentia...

, New Jersey

Who We Are

Mondelēz International is the world's largest chocolatier, biscuit baker and candy maker, and the second-largest maker of gum.  Every day, our employees create delicious moments of joy by sharing the world's favorite brands-including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident

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