Los Angeles, California

Auto req ID: 224603BR
Job Description

Are you an impactful leader with a desire to drive PepsiCos Marketing agenda? If so, you might be the perfect candidate to help accelerate the growth agenda in the Energy Category at PepsiCo. Whether its driving growth with Multicultural and Millennial consumers for priority brands or developing a strong talent strategy with our PepsiCo associates, we need talented marketers like you to join our team!

The PepsiCo Energy Marketing team is looking for a strategic, creative and results-oriented Marketing Manager who thrives in a fast-paced, innovative marketing environment. You will lead the strategic consumer and insights-driven marketing agenda that will drive volume, share, topline growth and brand equity. You will be responsible growing the energy category across our four Pepsi Beverage divisions. This experience will develop and showcase the ability to evaluate business opportunities, develop deep consumer understanding, and bring them to market to positively impact brand equity, business sales and profitability. This role will hone skills in building strong team dynamics, dealing with ambiguity, influencing up to the highest levels of the organization, and driving for results.

The Marketing Manager will develop a market local long-term growth strategy positing PepsiCo as a leader in the energy category. This person will be responsible for driving brand relevance, revenue, and key execution metrics defined by PepsiCos competency model. In addition, this person will develop marketing & commercial plans for the top 10 regional customers for each market.

Responsibilities:

  • Deliver annual volume, profit, and share targets

  • People Management: Lead, coach, & develop marketing analyst

  • Marketing Strategy: Development and Implementation of local marketing and customer strategies and execution tools for key priority markets throughout the US. Establishing a strong understanding of consumer dynamics/trends of different geographic regions

  • Leverage Insights: Build & execute POR (Period Operating Reviews) leveraging syndicated data, & internal revenue data to identify key business trends and opportunities within the energy category

  • Collaboration: Collaborate with cross-function sales & marketing team members to ensure there is alignment to broader strategy across all Pepsi Beverage divisions; establishing clear communication & partnership with all regional customers.

  • Agency Management: Partner with stakeholders ensuring all agency relationships deliver strong field and retail marketing programs to drive brand health across all KPIs measured by the Energy Marketing team

  • Future Planning: Play active role in customer Annual Operating Plan (AOP) and Joint Business Planning (JBP) with Division Teams across all marketing initiatives

  • Ability to travel 25% of the time (post-COVID projection)

    Qualifications/Requirements

  • Bachelors degree required; MBA preferred
  • A minimum of 5 years of CPG marketing experience
  • Sales, Marketing, Category Management, and/or beverage buying experience highly preferred
  • Strong communication skills, with knowledge of how to motivate & influence multiple levels in a matrixed organization
  • Consumer obsessed; acts as the voice of the consumer at their moment of choice
  • Highly motivated individual with excellent communication, negotiation, influencing, and follow up skills
  • Communication HUB: Build, & execute Energy commercial communication HUB that will deliver all necessary cross-functional communication to all stakeholders within the organization: on-demand, & push notifications
  • Strong knowledge of syndicated data platforms (Nielsen, IRI)
  • Proficient in Microsoft Office Suite (Outlook, Word, Excel, Power Point
  • Must be able to travel 25% of the time; potentially weekend events
  • This position is limited to persons with indefinite right to work in the United States.

    Relocation Eligible: Eligible for Standard Relocation
    Job Type: Regular

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

    PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

    Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

    If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law&EEO is the Law Supplement documents. View PepsiCo EEO Policy

    Please view our Pay Transparency Statement
  • Los Angeles, California

    At PepsiCo we believe that business and society can thrive together. We are guided by Performance with Purpose: delivering top-tier results in a way that sustains and respects business, society and the planet.

    Our Mission

    Grocery shopping for a balanced portfolio of PepsiCo products in Murcia, Spain.

    As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth.

    Our Vision

    At PepsiCo, we aim to deliver top-tier financial performance over the long term by integrating sustainability into our business strategy, leaving a positive imprint on society and the environment. We call this Performance with Purpose.

    This vision means creating products that our consumers are eager to buy and our employees are proud to sell.

    It starts with what we make— a wide range of foods and beverages from the indulgent to the more nutritious; extends to how we make our products— conserving precious natural resources and fostering environmental responsibility in and beyond our operations; and considers those who make them— striving to support communities where we work and the careers of generations of talented PepsiCo employees.

    Guiding Principles

    To advance our mission and vision with honesty, fairness and integrity, we are committed to six guiding principles. When conducting business around the world, we must always strive to:

    Employees from PepsiCo’s Greater China Region deliver care packages to earthquake victims in China.

    Care for our customers, our consumers and the world we live in. 

    We are driven by the intense, competitive spirit of the marketplace, but we direct this spirit toward solutions that benefit both our company and our constituents. We see our success as inextricably linked to that of our customers, consumers and communities.

    Sell only products we can be proud of.

    The true test of our standards is our own consumption and endorsement of the products we sell. Without reservation. Our confidence helps ensure the quality of our products, from the moment we purchase ingredients to the moment it reaches the consumer's hand.

    Speak with truth and candor.

    We tell the whole story, not just what's convenient to our individual goals. In addition to being clear, honest and accurate, we are responsible for ensuring our communications are understood.

    Win with diversity and inclusion. 

    We embrace people with diverse backgrounds, traits and ways of thinking. Our diversity brings new perspectives into the workplace and encourages innovation, as well as the ability to identify new market opportunities.

    Balance short-term and long-term.

    In every decision, we weigh both short-term and long-term risks and benefits. Maintaining this balance helps sustain our growth and ensures our ideas and solutions are relevant both now and in the future.

    Respect others and succeed together.

    Our mutual success depends on mutual respect, inside and outside the company. It requires people who are capable of working together as part of a team or informal collaboration. While our company is built on individual excellence, we also recognize the importance and value of teamwork in turning our goals into accomplishments.

     

     

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