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Strategy Director - Military Veterans

at Keurig Dr Pepper

Los Angeles, CA

Job Overview

Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr Pepper (KDP) and its 125 leading beverage brands, including Dr Pepper, Snapple, Keurig, Green Mountain Coffee Roasters, 7UP, Bai, A&W, Core, Canada Dry, Mott’s, and Schweppes. Our mission is to help grow KDP’s iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.

We are seeking a Strategy Director to help lead Liquid Sunshine through an exciting new phase of growth in capabilities, brand assignments, and creative excellence. This is a Director level role that will report into the Managing Director, Brand Engagement & Strategy.

If you’re an ambitious, high energy, confident, and inspiring player-coach who thrives in a fast-paced creative environment, read on…

WHAT YOU’LL DO:

- Establish and grow the Strategy practice, taking conceptual and operational lead on building out our strategy tools, processes, and best practices

-Build and lead a team of multidisciplinary brand strategists (brand, digital, social, and design) to orchestrate brand planning with a focus on uncovering strong insights and developing inspiring creative briefs to elevate the agency’s creative product

-Serve as the strategic thought leader for our roster of in-house brands and KDP business units

-Champion breakthrough ways to integrate our brands into people’s lives through data-driven insights, audience behaviors, cultural trends, competitive landscape, and the latest in technology and media

-Develop and implement strategic planning tools and process to enhance the agency’s approach including workshop development, positioning, brief creation, etc.

-Grow the abilities and skill of the department members through formal training programs, mentorship and hands-on learning.

-Collaborate with Brand Engagement, Creative leadership to elevate the quality of thinking and ideas applied to KDP’s brands

-Proactively identify opportunities to tap into or incorporate the latest trends in pop culture, creativity, and broader inspirations, innovations and interruptions

-Collaborate with the Marketing Insights team to plan and design research that helps uncover creative opportunities

-Help attract, retain and motivate the best talent to meet current and future needs

-Lead by doing, while providing the team with clear responsibilities, goals, and career development

-Champion and contribute to a culture of diversity, inclusion, personal growth, winning, and fun

Requirements

WHAT YOU’LL BRING TO THE TABLE:

-A minimum of 10-12 years of experience as a strategist in top tier creative organizations, including at least 5 years managing a team of strategists

-A deep understanding of the brand planning process and how it applies across disciplines (brand, digital, social, and design)

-Experience leading qualitative and quantitative research along with a working knowledge of modern methodologies and approaches

-An ability to turn data and observations into inspiring insights

-A demonstrated knack for leading and inspiring employees and cross-functional teams

-The ability to foster trusted client relationships built on subject matter expertise, innovative thinking, and executional excellence

-The optimism to think bigger, the curiosity to dig deeper, and the passion to do better

-The gravitas, emotional intelligence, and intellectual firepower to persuade senior stakeholders to embrace innovative, highly engaging, and sometimes risky work

-An entrepreneurial spirit, a strong work ethic, and excellent communication skills

-Determination, courage, and ingenuity in the face of obstacles, deadlines, ambiguity, and healthy conflict

-An infatuation with beverages, a love of brands, and a lifelong affair with all things creative

-CPG and brand-side experience a plus

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, sex, gender, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/ Females/ Protected Veterans/ Disabled.

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Company Overview

Los Angeles, CA

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.