New Haven, Connecticut

Description

SHIFT: Day Job

SCHEDULE: Full-time

Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!

We are hard at work reimagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.

 

Marketing Manager – CT

The selected candidate must be located within Connecticut and be able to report to the Wallingford, CT office.

 

Responsible for developing client-specific marketing strategies and ensuring the marketing strategy aligns with the enterprise-wide strategy. 

Primary duties to include but are not limited to: 

  • Translating insights into action, 
  • Building and executing tactical marketing plans; 
  • Partnering with other functional areas of Marketing (Segment, Centers of Excellence, etc.) to ensure alignment; 
  • Serving as a single point of contact on marketing issues and resolution for assigned clients. 
  • Meets regularly with assigned clients; strong presentation and communication skills required.
  • Leads development of marketing collateral to support marketing plans. 
  • Coordinates with public relations and senior leadership to support marketing initiatives. 
  • Provides leadership and direction to marketing support and creative staff. 

Qualifications

  • Requires BA/BS degree; 5 years of product marketing experience to include strategic marketing and planning execution or any combination of education and experience. Omni channel marketing experience preferred. 
  • Experience in marketing execution should include content development, working with creative teams developing marketing materials.
  • Previous leadership experience required, having participated in meetings and presentations to executive leadership.
  • Healthcare or managed care industry experience is required.
  • Experience with SalesForce or other systems such as Aprimo or WorkFront is required.
  • Experience working in tandem with other business units such as sales and account management teams is strongly preferred.
  • Travel between assigned states as needed could be as much as 20%.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

New Haven, Connecticut

At Anthem, Inc., we believe that our health connects us all. So we focus on being a valued health partner and delivering quality products and services that give members access to the care they need. With more than 100 million people served by our affiliated companies including approximately 40 million enrolled in our family of health plans, we can make a real difference to meet the needs of our diverse customers.

Website:
Similar jobs