Marketing Manager – Employer Growth and Retention - Military Veterans

at Anthem, Inc.

Mason, Ohio

Description

SHIFT: Day Job

SCHEDULE: Full-time

Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!


We are hard at work re-imagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.


Responsible for developing enterprise marketing strategies that align to business growth and retention goals. Partner with sales, client management, and key business partners on the strategy, planning and execution. Primary duties to include but are not limited to: 
  • Partners across the organization on marketing strategy and provides direction in support of business objectives
  • Builds and executes marketing and product strategies
  • Manages demand generation efforts to drive new business
  • Assist in cross sell and upsell campaigns 
  • Develops market facing messaging 
  • Serves as a single point of contact on marketing issues and resolution
  • Coordinates the development and review of communication materials to support marketing plans
  • Provides leadership and direction to marketing support and creative staff

Qualifications

  • Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience  which would provide an equivalent background 
  • Managed care experience preferred
  • For URAC accredited areas the following applies: Requires strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.

Mason, Ohio

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Anthem, Inc.

At Anthem, Inc., we believe that our health connects us all. So we focus on being a valued health partner and delivering quality products and services that give members access to the care they need. With more than 100 million people served by our affiliated companies including approximately 40 million enrolled in our family of health plans, we can make a real difference to meet the needs of our diverse customers.

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