Watertown, Massachusetts

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

We are looking for a Product Marketing Manager to join the Product Marketing team within our Marketing division. In this role, you will be responsible for determining how our athenaOne value proposition is expressed to key specialties and will contribute to aligning the marketing and commercial organizations around a point of view on specialty requirements and our support of them. The Product Marketing Manager for athenaOne Specialties will also be responsible for applying deep buyer insights to build specialty-specific positioning and messaging and provide perspective on which athenaOne roadmap items are relevant to key specialties (Gastroenterology, Orthopedics, Pediatrics, OBGYN, and more as well as FQHCs). Finally, you will devise how the Go-To-Market strategy and architecture for Platform Services, the industry leading mobile medical decision support tool, will be expressed to the marketplace and contribute to building the market requirements and competitive analysis to fuel innovation.

But enough about us; let's talk about you.

You have an understanding of the commercial buyer target audience and how this audience buys and applies this insight to inform campaigns, content, and enablement, while also thinking through the clinical and administrative end-user experience. You are able to execute on product marketing strategies while working to ensure the coordination of marketing execution activities, and making sure sales channels have the information they need to sell our key specialties. You are experienced with driving new revenue as well as developing the messaging and content to support marketing programs. You can work to draw on and partner with multiple stakeholders from a perspective and approach standpoint to find optimal solutions.

The Team: The Product Marketing team is responsible for developing and executing athenahealth's commercial go-to-market strategy. Product Marketers strive to understand their customers and their markets to develop positioning and value propositions that resonate. Product Marketing acts as the storytellers of athenahealth, sharing knowledge about our solutions and services with both external and internal audiences to drive business results. Product Marketing collaborates with teams across athenahealth to break down barriers and ensure that commercial teams have the knowledge they need to inform buyers as well as the compelling content and tools necessary to create demand and win new business.

Job Responsibilities
  • Responsible for building the commercial GTM strategy and architecture for how offerings will be expressed to the marketplace. Will determine the market requirements and competitive analysis to fuel innovation.
  • The product marketing manager develops and curates applicable buyer personas. This information informs campaigns, content and innovation. You will apply your exceptional skills and techniques to segment, size and gain alignment on the buyer audiences to target.
  • Craft effective specialty-centric messaging and value propositions.
  • In partnership with the Enablement team, you will enable the commercial teams to sell more via knowledge transfer, content and programs that increase sales productivity within the offering portfolio.
  • Incubate or improve the go-to-market workflow process for bringing new or existing offerings to market. You are responsible for driving clarity of roles and alignment between marketing, product management and business units.

Typical Qualifications
  • Bachelor's Degree required. Degree in business, marketing, and or communications preferred
  • 7+ years professional experience in a business-to-business or business-to-consumer environments. Healthcare and/or mobile industry experience is a plus.
  • Proven experience working with sales teams and supporting programs to drive awareness and sales support
  • Experience with understanding how planning processes must align with both business unit and corporate strategic objectives.
  • Experience with leading efforts around creating market requirements documents that work to describe relevant buyer needs, market insights and trends, and competitive priorities
  • Ability to build value propositions that demonstrates how the offering resolves buyer needs.

About athenahealth
  • Our Vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
  • Our Location: This role is based in Watertown, MA, just a few miles outside of Boston. Watertown is our Global Headquarters and our campus, the Arsenal on the Charles, is home to a number of restaurants, a local gym and large outdoor space. This office also has a cafeteria, coffee café and food trucks that rotate every day.
  • Our Culture: At athenahealth, our employees (or "athenistas") are committed to making healthcare smarter. Our success is dependent on the diversity, collective spirit, and contributions of our people, clients and partners. We value teamwork and believe that the strength of our team comes from supporting each other and leveraging our specialized skills. If you are looking for company that will enable you to work outside of your comfort zone to transform the healthcare ecosystem, athenahealth is the place for you.
  • Our Perks: Along with health & financial benefits, our athenistas are offered a variety of perks that promote employee wellbeing such as commuter support, collaborative workspaces and dog-friendly offices - just to name a few.

athenahealth is committed to a policy of equal employment opportunity-that's why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We're happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at

taoperations@athenahealth.com for assistance.

https://www.athenahealth.com/careers/equal-opportunity

Watertown, Massachusetts

athenahealth partners with hospitals and ambulatory customers to drive clinical and financial results. We offer medical record, revenue cycle, patient engagement, care coordination, and population health services. We combine insights from our network of more than 160,000 providers and approximately 117 million patients with deep industry knowledge and perform administrative work at scale. For more information, please visit www.athenahealth.com

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