Americas Marketing Director – Investor Services (Virtual) - Military Veterans

at Cushman & Wakefield and C&W Services

Chicago, Illinois

Job Title

Americas Marketing Director – Investor Services (Virtual)

Job Description Summary

The Investor Services Marketing Director leads, develops and executes upon a strategic marketing plan for the Americas Investor Services business. With a focus on Capital Markets and Agency Leasing, the role will collaborate with our Global Marketing & Research organization to develop a robust marketing strategy that connects with our clients and prospects, drives revenue and increases brand awareness.

Job Description

Essential duties and responsibilities

  • Strategize, develop, execute and measure results on an overall strategic marketing plan and individuals marketing campaigns on an ongoing basis
  • Partner with business leadership to understand business objectives and align marketing plan to these initiatives; provide subject matter expertise to help drive profitable revenue growth in concert with the business leadership teams
    • Use local competitive, client, and market insights to inform business strategies and optimize impact of marketing spend
    • Develop both a proactive, strategic posture with business leadership, along with requisite reactive, tactical posture
  • Partner with Marketing & Research’s Centers of Excellence in digital, communications, creative, and research to develop comprehensive content plans to drive engagement throughout the client life cycle
  • Partner with other service line marcom leaders to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management
  • Serve as a thought leader by developing and maintaining a strong understanding of the business, including key trends, client needs & wants, competitive analysis, future threats and opportunities, etc.
  • Optimize impact of marketing spend, ensure overall achievement of financial and other targets using a robust set of key performance indicators
  • Provide oversight and direction, ensure global standards are applied, and brand positioning is supported for all marcom activities

Background and Experience

  • 8+ years of experience
  • Bachelor’s degree
  • Commercial Real Estate experience preferred, experience supporting professional services company required
  • Exceptional project management and organizational skills
  • Budget development experience with track record of consistent adherence to budget and timelines
  • Digital Marketing experience
  • Experience serving as primary marketing leader for an office or revenue group
  • Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
  • High level of proficiency in Microsoft Office Suite
  • Thorough knowledge of Adobe Creative Suite
  • Ability to interface with and communicate with clients

Competencies

  • Excellent written and oral communication skills
  • Excellent presentation skills
  • Excellent analytical, problem solving, and conceptual skills
  • Ability to work effectively in a culturally and educationally diverse environment
  • Strong leadership qualities – communication, building and leveraging relationships, managing-up, down and across, stakeholder management and self confidence
  • Ability to influence peers and leaders
  • Ability to implement and enforce procedures
  • Successful track record of marketing results
Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative​ Action employer. All qualified applicants will receive consideration for employment without  regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

Chicago, Illinois

Veterans at Cushman & Wakefield will find challenging and rewarding work directly related to their skills and talents. Just as importantly, they will find a camaraderie among the brothers and sisters, peers and leaders who support their distinct needs as well as a culture that honors and respects their contributions in the military and in our organization. Veterans hold positions throughout our organization, from our executive leadership to the front line. Our Veterans Initiative Program infuses leadership into our efforts to attract, engage and recognize our nation’s men and women who bear the honor of service in our Armed Forces.

We’re a world-class commercial real estate services company who puts our customers at the center of everything we do.  But to you, the veteran or transitioning service member, this means that we have amazing opportunities in project and property management, through facility engineering and skilled trades, to corporate services – and quite possibly everything in between.

 

Similar jobs