Bengaluru,

Skill required: Marketing & Customer Analytics - Customer Analysis and Segmentation

Designation: Management Level - Senior Analyst

Job Location: Bengaluru

Qualifications: Graduate - Diploma in Any Discipline

Years of Experience: 5-8 years

About Accenture Operations

In today's business environment, growth isn't just about building value-it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model-one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at www.accenture.com

What would you do?

You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.

You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.

You will be working on Customer Analysis and Segmentation and utilize multivariant clustering analysis to segment workers and customers. You will develop specific treatment plans per segment to support business needs and deliver superior user experience for each segment.

What are we looking for?

We are looking for individuals who have the following skillset:

+ Ability to solve problems

+ Active Listening

+ Analytic skills

It would be a value add if you are proficient in:

+ Microsoft Excel

+ SQL (Structured Query Language)

+ Tableau

Roles and Responsibilities

+ In this role, you need to analyze and solve increasingly complex problems

+ Your day to day interactions is with peers within Accenture

+ You are likely to have some interaction with clients and/or Accenture management

+ You will be given minimal instruction on daily work/tasks and a moderate level of instructions on new assignments

+ You will need to consistently seek and provide meaningful and actionable feedback in all interactions

+ You will be expected to be constantly on the lookout for ways to enhance value for your respective stakeholders/clients

+ Decisions that are made by you will impact your work and may impact the work of others

+ You would be an individual contributor and/or oversee a small work effort and/or team.

Please note this role may require you to work in rotational shifts.

Graduate - Diploma in Any Discipline

Bengaluru,

Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with its clients to help them become high-performance businesses and governments.

Working with Accenture in the United States,  you can join ranks with more than 211,000 people in 120 countries and work with clients in nearly every major industry worldwide, including 96 of the Fortune Global 100, more than three-quarters of the Fortune Global 500 and government agencies around the world. Accenture’s people build careers in different areas of business, specifically Consulting, Technology and Outsourcing, as well as within our internal corporate functions.

With the breadth of talent our people have, they not only build strong careers, they offer their talents and skills to help clients and communities around the world.