Executive Director of Digital | Syracuse University - Military Veterans

at Herc - Upstate New York

Syracuse, New York

Job Description: The Executive Director of Digital creates and implements digital strategies that direct the vision and development of the university’s marketing digital goals. Has primary responsibility for the University’s marketing digital properties, including all social media platforms. Responsible for implementation of predetermined marketing concepts and style guides, consolidation/simplification of many pages into easily navigable and referenced information set, and use most recent technology to present a current, fresh and responsive site. Along with team, partner with University schools/colleges/units to analyze needs, provide insight/guidance, implement/upgrade existing websites based on the university's digital strategy. Manages team of digital/social media strategists, interactive designers and web developers to implement projects on a timely, cost-effective basis, including advising on media buying. Maintain and improve the university’s digital communications architecture and strategies. Lead planning and implementation efforts using the University's editorial content and the data derived from digital platforms to thoughtfully engage it's diverse and well informed audiences with a deep understanding of the spectrum of digital marketing. Creates and implements modern approaches to advance business goals.

Syracuse, New York

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Herc - Upstate New York

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