Mooresville, North Carolina

**Purpose of Role:**

The Senior Manager of Loyalty and CRM Marketing will work with Customer Relationship Marketing leadership to help conceive and curate marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams focused on Pro and DIY Marketing, Merchandising, and Operations to drive the overall strategic success of Lowe\'s. The position will report to the VP or Director of Loyalty and CRM Marketing and will be closely aligned with critical functional business partners to fully realize (from curation to execution) the go-to-market initiatives across the marketing calendar that will drive brand engagement and achieve the company\'s overall business KPIs. The purpose of this position is to drive the development of a Loyalty and CRM strategy – and implement across the enterprise. This position will work with senior business leaders to articulate capability gaps in leveraging customer interactions and data and technology, then identify solutions to fill those gaps, enabling long term relationships that drive acquisition, retention, and growth. Capability gaps could be and are not limited to technology and data infrastructure, operating processes and marketing execution.

In addition to driving the Loyalty and CRM strategy, this position will be accountable for working cross-functionally and with partners within Marketing on a daily basis to execute tactics and campaigns that deliver value to the consumer.

The Senior Manager of Loyalty and CRM Marketing will run larger agile brand marketing teams across an assigned strategic brand pillar and will also serve as a category subject matter expert to an assigned business area helping to integrate category expertise across all pillars of the brand strategy and serving as a single point of contact for key leaders within merchandising and/or operations organizations.

**Responsibility Statements:**

+ Leads CRM managers and Loyalty Analyst to build and execute cross-channel strategies that promote acquisition, engagement and retention.

+ Create and test rewards across multiple channels to create offerings that drives traffic to online or in-store conversions; based on loyalty roadmap, developing programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations

+ Partner with business stakeholders to create, design and drive the Loyalty and CRM strategy and roadmap.

+ Align CRM strategy and roadmap to business objectives, and identify data and technology gaps to implementing CRM.

+ Partner with cross-functional teams and merchants to develop growth opportunities and associated marketing support

+ Develop and structure a focused loyalty strategy and integrate across the enterprise.

+ Analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually

+ Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work

**Required Education/Experience:**

+ Bachelor’s degree in Business Administration, Merchandising, Marketing or relevant field

+ 4+ years of experience in loyalty marketing or acquisition marketing leadership experience for consumer brands or retailer

+ 4+ years of experience in customer relationship management or related experience

+ 3+ years of experience with writing strategic briefs and working cross functionally and leading brand marketing or integrated teams

**Preferred Education/Experience:**

+ 2+ years of experience with leading brand or category work at a retailer or CPG company

**About Lowe’s (Charlotte-focused releases)**

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 18 million customers a week in the United States and Canada. With fiscal year 2019 sales of $72.1 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports its hometown Charlotte region and all communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com .

**About Lowe’s in the Community**

As a FORTUNE® 50 home improvement company, Lowe’s is committed to creating safe, affordable housing and helping to develop the next generation of skilled trade experts through nonprofit partnerships. Across every community we serve, Lowe’s associates donate their time and expertise through the Lowe’s Heroes volunteer program.

For the latest news, visit Newsroom.Lowes.com or follow @LowesMedia on Twitter.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Mooresville, North Carolina

Our Military Commitment

At Lowe's, our commitment to recognize, honor, and respect those who serve in our country's military is rooted in our history and informs the decisions we make today:

  • Lowe's was founded on the heels of World War II, by veteran Carl Buchan, whose leadership and vision helped us grow from a small hardware store in Wilkesboro, NC, into the FORTUNE 100® company we are today.
  • Lowe's is ranked #38 among GI Job's "Top 100 Military-Friendly Employers®".
  • Lowe's is part of the Military Spouse Employment Partnership (MSEP), working with military installation contacts to promote job opportunities to military spouses.
  • Lowe's is an Employer Support of the Guard and Reserve (ESGR) Partner.
  • Lowe's offers extended benefits for employees serving in the military.

We regularly participate in a variety of military-sponsored events and job fairs across the country, looking for more people to join the Lowe's team of military veterans. At more than 14,000 strong, our military veteran employees work in roles across our organization, from management to retail and customer support. And we demonstrate our appreciation for them in many ways, including:

  • A 10% discount to all veterans during Memorial Day, Fourth of July and Veterans Day weekends; and a 10% discount every day to all active, reserve, retired and disabled veterans who carry a valid, military-issued photo ID card.
  • Regular support for the military and the USO, including recent refurbishments to 16 USO centers across the U.S., to help welcome home our returning troops.
  • The Lowe's Employee Giving Campaign, which allows employees to set aside a portion of their paycheck, to benefit the USO and other organizations, which Lowe's will match 50 cents to the dollar.

The military instills leadership, a strong work ethic, and a passion for a job well done. It allows pioneering spirits to demonstrate their commitment to teamwork and problem solving. And these are the traits of a Lowe's employee. As you focus on your post-military career, consider exploring the employment opportunities at Lowe's.

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