Kansas City, Missouri


**Job Title:**

Director, Digital Marketing

**Job Description:**

As part of Cerner’s Corporate Marketing team, the Director, Digital Marketing will serve as a leader in advancing and transforming the digital capabilities and approach to digital for the Enterprise and focusing on specific businesses.

As the leader of the digital team your primary responsibilities include establishing the digital channel strategy while leading a team of 6 channel experts. Through your strong communication skills, you will collaborate with key stakeholders to develop digital strategies and partner with the marketing, communications, digital, creative and brand teams to execute campaigns across web, SEO/SEM, email, social media, and digital display advertising. You and your team will identify trends and insights and optimize spend and performance based on the insights. In addition, you will leverage enterprise campaign tools and capabilities at scale in planning and execution of media plans and digital campaigns. You will also partner with sales leadership and marketing operations to develop a lead routing strategy and measurement criteria to ensure alignment between marketing and sales.

As a manager of people, you will seek to understand disagreements, ensure all perspectives are heard and facilitate a plan for resolution. You will delegate the work appropriately, provide clear expectations and follow up to ensure progress and overcome roadblocks. Furthermore, you will identify associates and team priorities based on business direction and adjust when needed. As a leader, you will lead by example and share knowledge and experiences with associates and team; create a respectful work environment where you advocate for your team, create accountability and recognize their accomplishments. Additionally, you will provide timely feedback to encourage success, ensure accountability, and connect opportunities for your associates’ development; and identify the right talent to achieve the desired results. Promote and build a diverse cohesive team to accomplish objectives and align associates' skills to fill gaps.

**Auto req ID:**


**Additional Information:**

Applicants for U.S. based positions with Cerner Corporation must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

Some Cerner positions may be obligated to comply with client-facing requirements and occupational health requests, including but not limited to, an immunization set, an annual flu shot, an annual TB screen, an updated background check, and/or an updated drug screen.

**Career Level:**

Senior Manager/Director

**Company Overview:**

Cerner is a place where people are encouraged to innovate with confidence and focus on what is important – people’s health and the care they receive. We are transforming health care by developing tools and technologies that make it more efficient for care providers and patients to navigate the complexity of our health. From single offices to entire countries, Cerner solutions are licensed at more than 25,000 facilities in over 35 countries.

Cerner’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. Cerner is proud to be a drug-free workplace.

EEO is the Law (English) (https://www.cerner.com/-/media/FF88D3155CB245EB98BA1DB8F934E3E5.ashx)

E-Verify Participation (English) (https://www.cerner.com/-/media/88648CD9668E49FBA6EB9C11FAA1634F.ashx)

Right to Work (English) (https://www.cerner.com/-/media/E1CD6BEF8082430E882E5CD9D5165A86.ashx)

EEO is the Law (Spanish) (https://www.cerner.com/-/media/801186E054394473A0E1380768F3FE47.ashx)

E-Verify Participation (Spanish) (https://www.cerner.com/-/media/88648CD9668E49FBA6EB9C11FAA1634F.ashx)

Right to Work (Spanish) (https://www.cerner.com/-/media/96E03778704E4492B394F95521A0B7E8.ashx)


United States


**Basic Qualifications**

+ Bachelor’s degree in Marketing, Information Technology, or Communications

+ At least 7 years’ experience in Digital Marketing

**Preferred Qualifications**


+ At least 2 years’ experience in B2B Digital Marketing

+ At least 2 years’ experience working in an agency environment


+ Experience with Salesforce Marketing Cloud, Pardot and Salesforce Sales Cloud with a broad knowledge of email marketing technology and tools.

+ In-depth experience across multiple digital touchpoints with a track-record of financial business performance

+ Demonstrated organizational intelligence in identifying decision makers/influencers; builds strong relationships with leadership across organizational and geographical boundaries

+ Strong negotiation skills needed internally with marketers, business leaders and externally with our agency partners to achieve alignment to global best practice and strategic priorities

+ Reside in or be willing to relocate to the greater Kansas City area



**Relocation Assistance Available:**

Yes - Domestic/Regional


North Kansas City

**Virtual Eligible:**


**Job Family Group:**


**Government Job:**


Kansas City, Missouri

Health care is too important to stay the same.™

For 40 years, we’ve worked at the intersection of health care and information technology to connect people and systems around the world. We use the latest technology to create solutions that let communities and people engage in their own health. Whether they are supporting the clinical, financial or operational areas of a hospital or health system, our tools are designed to work for today and think for tomorrow.

We support our clients by surfacing data that enables them to make informed decisions for better management of operations, while arming their clinicians with the information they need to provide smarter care. Empowering them to know, manage and engage with the people they serve. All to disrupt the industry and transform the way health care is delivered.

It’s our mission to relentlessly seek breakthrough innovation that will shape health care of tomorrow. And we believe that what we do doesn’t just impact health care – it impacts the world. It’s why, more than ever, health care is too important to stay the same.™

Your talent can accelerate our progress in changing health care around the world. Your ideas can open pathways to life-changing solutions, and your ambitions can have real impact with Cerner, where we believe in developing talent and growing careers from within. Imagine where your abilities can lead us as we work to deliver a better tomorrow for people and populations around the globe.

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