Los Angeles, California

Job Title

Senior Marketing Manager, Southern California

Job Description Summary

The Senior Marketing Manager is responsible for the execution of Marketing and Communications, Business Development strategies, and/or a specific marketing function in Southern California. Daily responsibilities include managing the local Marketing and Communications efforts, pitch and proposal strategy, creative strategy, as well as creating, designing, and developing, material as needed. This position will lead the local Marketing team and will collaborate with other local and corporate Marketing teams to execute strategic vision of special projects and pitches / presentations as requested by fee-earners and broader Service Delivery teams. The Marketing Manager is ultimately accountable for providing an exceptional level of marketing support and expertise.

Job Description

Responsibilities:

Business Development-

  • Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams
  • Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach
  • Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
  • Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process
  • Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliates
  • Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates
  • Ensure the delivery of a clean final product to fee-earner or client
  • Share best practices with broader Marketing team

General Marketing-

  • Execute Marketing and Communications plan to support the overall local marketing and business objectives
  • Use local market competitive, client, and industry insights to inform business strategies and optimize impact of marketing spend
  • Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as required
  • Manage team of Marketing Specialists and Graphic Designers
  • Oversee, manage, and lead execution of internal and external marketing events, including coordination with external vendors and other internal business functions
  • Collaborate regularly with Research function to capture market data and present content
  • Maintain project schedules and delegate activities
  • Ensure timely delivery of deliverables
  • Keep Regional Marketing Director apprised of issues, progress, and status of projects
  • Review all material to ensure brand guidelines and standards are followed

Corporate Marketing-

  • Apply global standards and brand positioning to local Marketing and Communication activities (Communications, Marketing, and Business Development), managing adoption and compliance by team and local market
  • Coordinate with other marketing professionals to develop and share best practices within and across markets
  • Develop both a strategic/proactive posture and a tactical/reactive posture in the market that helps drive revenue growth and efficiently support business activities, allocating marketing resources appropriately
  • Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership

Qualifications:

  • Bachelor’s Degree required
  • 5+ years of Marketing and Business Development experience
  • Commercial real estate experience preferred, experience supporting professional services company required
  • Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment
  • Experience serving as primary marketing leader overseeing a team of marketing professionals for an office or revenue group
  • Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
  • High level of proficiency in Microsoft Office Suite; general knowledge of Adobe Creative Suite
  • Ability to interface with and communicate with clients

Competencies:

  • Excellent written and oral communication skills
  • Strong presentation skills
  • Advanced analytical, problem solving, and conceptual skills
  • Exceptional leadership skills
  • Ability to work effectively in a culturally and educationally diverse environment
  • Ability to influence peers and leaders
  • Ability to successfully lead and mentor team members
  • Successful track record of marketing results
Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative​ Action employer. All qualified applicants will receive consideration for employment without  regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

Los Angeles, California

Veterans at Cushman & Wakefield will find challenging and rewarding work directly related to their skills and talents. Just as importantly, they will find a camaraderie among the brothers and sisters, peers and leaders who support their distinct needs as well as a culture that honors and respects their contributions in the military and in our organization. Veterans hold positions throughout our organization, from our executive leadership to the front line. Our Veterans Initiative Program infuses leadership into our efforts to attract, engage and recognize our nation’s men and women who bear the honor of service in our Armed Forces.

We’re a world-class commercial real estate services company who puts our customers at the center of everything we do.  But to you, the veteran or transitioning service member, this means that we have amazing opportunities in project and property management, through facility engineering and skilled trades, to corporate services – and quite possibly everything in between.

 

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