Job Summary

The US Portfolio Marketing Manager reports directly to the Portfolio Marketing Director. This person leads the development and manages the execution of the US Commercial Marketing strategy to achieve defined business objectives for relevant product lines. Identifies market trends, issues and competitive environment and forms strategic plans for product brand or sub-segment. Leads the effort to initiate new product strategies in the form of supporting existing brands and/or sub-segment and creating new products.

Principal Duties and Responsibilities

Under limited supervision, and in accordance with all applicable federal, state and local laws/regulations, procedures and guidelines, this position owns responsibility for the development, execution, and business performance of all programs designed to increase revenue and market share. The incumbent is responsible for the financial performance of relevant product lines as well as management and monitoring of key accounts, product trends, and initiatives. The Marketing Manager develops and manages strategic downstream portfolio/product marketing plans and programs to grow business performance and meet/exceed US forecasts and proactively develops programs to stimulate demand for products, drive market share gains and increased adoption of Technology and Data Solutions. The incumbent researches, analyzes, and monitors US product line and SKU level financials, demand trends, customer movements, so that market opportunities may be capitalized on and the effects of competitive activity may be minimized. The person in this role understands and anticipates customer needs. They proactively support the commercial organization with on-going customer-facing activities and collaterals and programs to effectively communicate value propositions (positioning, price, and promotion). This person is a product expert on the assigned business segment and will work closely with the sales & field services workforce and collaborates closely with medical education, sales training and marketing communications and upstream marketing. Responsible for providing voice of customer and customer feedback to the organization and as vital inputs into the new product development process. Coordinate and execute product/portfolio market launches and drives market penetration strategies and new technology adoption. Own major brands and/or sub-segment of the portfolio Responsible for cultivating strategy at the brand and/or sub-segment level Ensures execution of key strategies for the brand and/ or sub-segment level Interact closely with Marcom teams to define clear messaging for the brands/sub-segments Define clinical evidence plan with the clinical strategic lead for the bands and/or sub-segment.

This is not an exhaustive list of duties or functions and might not necessarily comprise all of the essential functions for purposes of the Americans with Disabilities Act.

Expected Areas of Competence

• Uses knowledge of existing products, new developments and market needs to formulate strategic and creative marketing plans.
• Develops a firm understanding of financial trends and performance in specific brand lines.
• Prepares forecasts and identifies market shifts and threats. • Uses and understands technical medical language to interact with internal and external customers. Translates technical language and discusses it internally in business terms.
• Assesses brand viability relative to existing products with new product offerings to enhance overall brand offering. Champions the brand through a comprehensive understanding of customer and end-user needs and product positioning relative to the competition.
• Builds and maintains long-term relationships with high level surgical consultants, key strategic customers and regional sales teams to promote and support the Zimmer brands.

Education/Experience Requirements

• A./B.S. required, MBA preferred
• Minimum five (5) years of marketing experience required
• Experience technology and data analytics preferred
• Orthopedic, spine, neurosurgery, and/or brain experience is preferred.
• Experience in both Sales and Commercial Marketing is preferred.

Travel Requirements

Up to 40%

Product Manager- TDS Spine (660458) - Military Veterans

Other, OTHER, US

Other, OTHER, US